Reimagining the daily children's vitamin

  • DESIGNED FOR LIFELONG HEALTH*

    Our pediatricians studied diets & genetics to include what's ideal for kids of all ages.

  • SIMPLIFIED TO THE ESSENTIALS

    Supercharged with 15 essential vitamins -- with no added sugar and no gummy additives.

  • TEACHES HEALTHY HABITS

    Includes refillable bottle and stickers so parents can help kids personalize their bottle

    Our Kids Products

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      Goodbyesugar monsters

      As a precaution, millions of parents give their kids vitamins. But look closely and you’ll see these vitamins are often filled with added sugar, unnecessary dyes, and gummy additives not ideal for growing bodies.

      What the experts are saying

      • “So many vitamins are loaded with excess sugar and gummy additives. Hiya is really clean.”

        Dr. Mark Hyman

        New York Times Best Selling Author

      • “Doxiis gives my patients the nutrients they need without the sugary junk.”

        Dr. Monica Madan

        Beverly Hills Pediatric Specialist

      • “I recommend Hiya over sugar-filled gummies to all the patients in my office.”

        Dr. Jonathan Snow

        Pediatric Dentist

        Why Kids Need Doxiis

        Many children’s vitamins are based on nutritional guidelines from the 1980s, when many experts had a radically different view about children’s health.

        Created by Dads,Backed by Science.

        As new dads, we were surprised when we learned more details about gummy vitamins. That's why we created a better type of vitamin -- to create a healthier world for our kids and yours.

        Read Our Story